Real authentic Italian cuisine every day
- tv
- website
- pr
- social
- photography
The Italians have truly mastered the art of living above anyone else. The Italian way of life means spending quality time with friends and family eating healthy and delicious food while looking good almost effortless. Clearly, us Dutchies, with our more down-to-earth approach to life, could learn a thing or two from the Italians. Grand’Italia’s ‘Real Italian cuisine every day’ campaign allows the Dutch to experience a taste of the wonderful Italian lifestyle every day.
Doing well!
- Yakult
- photography
Yakult for Cooper + Cross is also doing well. Like your gut for you. Day in, day out. In fact, they work 24 hours a day on your digestion, bowel and immune system. And so they have a little help. With a daily bottle of Yakult you will do well, because each bottle is full of good bacteria in your intestinal health. With he QR code you can simply request a Package.
Fresh ideas!
- Kühne
- website
- social
Even in an old-fashioned Dutch summer, when there is more rain than sun, we still hold on to our BBQ. But besides all that burnt flesh we also want something healthy on the table. On the cooking platform Smulweb we present plenty fresh and healthy salad bbq recipes with the pickles of Kühne. Simply click and download your shopping list automatically. Furthermore you can win a unique design joseph joseph salad bowl. All you have to do is fill in your email address.
One of the fresh ideas of Kühne, soon more ...
Launch of a prepaid credit card
- 3V/Visa
- radio
- online
- pr
- social
- event
This new method of payment was introduced in the Netherlands in 2010. It’s the perfect solution for those who want to shop abroad without having to use a credit card. The media mix consisted of search engine marketing, behavioural-targeting-based display advertising and buzz and social media, with a single strategy for buzz and PR. The day of the official launch was marked with a special guerrilla event at the University of Applied Sciences in Leiden.
A parking meter in your pocket
- Yellowbrick
- radio
Parking is a headache for many people in the Netherlands. Fortunately Yellowbrick, the market leader in mobile parking payment solutions, makes life a lot easier. With parking facilities in more than 50 cities, Yellowbrick has the widest spread of parking choices throughout the country. An activation campaign was developed to encourage motorists to discover the convenience of Yellowbrick parking solutions. The campaign advised the target group to try ‘Bricking’ and ran with the slogan ‘Discover the convenience of having a parking meter in your pocket!”. The media mix for the campaign consisted of radio spots and (online) advertising.
We’ve thought of everything
- Heembouw
- website
- social
Heembouw, one of the largest construction companies in the Netherlands, asked us to develop a comprehensive communication concept that was in keeping with its core values. The concept focuses on the fact that Heembouw adopts a unique approach and features people who work for the company in order to convey the character of the organisation.
‘Extra hour of light’ campaign
- online
- website
- social
If anything were possible how would the Dutch really like to spend an hour in Italian? Our ‘Extra hour of light’ campaign on the Hyves social network generated lots of imaginative, amusing and thoughtful ideas – from ‘making the tower of Pisa a bit straighter’, to ‘looking for sharks teeth on the beach in Vada’. A date with the Pope was also near the top of the wish list, possibly with a tour of the Vatican in the Popemobile. From the suggestions submitted by more than 70,000 unique visitors the expert jury selected a female winner who will be selling fresh produce at the market in Palermo in the near future.
World of Difference
- Vodafone Netherlands Foundation
- tv
- website
- social
Vodafone, MTV and Hyves joined forces to promote ‘World of Difference’– a Vodafone project that gives young people the opportunity to spend a year abroad working for a charity. The campaign helped those who were interested to work out their own ideas so they stood a better chance of winning one of the coveted places on the project.
Visual identity for the Buma NL music festival
- Buma Cultuur
- website
Buma Cultuur, which organises events such as the Amsterdam Dance Event and the Noorderslag festival, decided to launch a new music festival to promote Dutch music. We created a visual identity for the Buma NL festival with a contemporary Dutch look. The same look was used for the advertisements, website and magazine.
Savour an Italian moment
- tv
- radio
- online
- website
- photography
- event
We have been creating theme campaigns for Grand'Italia for several years and have very much enjoyed doing so. Grand'Italia has its own distinctive identity in a market where there are many players and enables Dutch consumers to enjoy Italian moments in their own kitchens. The ‘Savour an Italian moment’ campaign conveys a sense of the richness of Italian culture through snapshots of contemporary city life.
Branding and visual identity
- Bluetrace
- radio
- website
- social
We conceived the brand, visual identity and website for Bluetrace. Bluetrace is an innovative company that specialises in Mobile Marketing, Market Research and Public Safety communication solutions. The brand centres on the consumer who can receive all kinds of information on any Bluetooth-enabled mobile device.
Deta becomes ‘The Energy Co.’
- Celectric
- online
- website
- event
DETA wanted to change its name and asked us to supervise the communication process. We developed a new company name and visual identity for the brand. Europe's largest supplier of electric vehicle batteries and stored energy products is now ready for the future as Celectric - The Energy Co. The new name has already been rolled out internationally and we produced all of the materials for the European market.
